The Pink Carpet Event was created out of a passion to pursue a cure for breast cancer and provide a premier social engagement for those wanting to help join the fight. Local jewelry designer, Sara Beth Goldfine Baratz of SBG Designs, approached CRAVE with the idea of throwing a premiere event to raise funds and fight the disease that has hit very close to home. Sara’s sister, Elly Zweigbaum, was diagnosed with breast cancer at the age of 38. Elly is now a cancer survivor, whose resilient response to the disease inspired Sara to join the fight against breast cancer and create The Pink Carpet Event.